Marketing: welcome to the digital age

As part of the Montreal Transformation Show, Jean Philippe Poisson will share his analysis of the impacts of digital and data on marketing. He will also give possible keys to a successful transformation.

The tremendous potential of digital and data brings up an incredible amount of possibilities for marketing but most companies keep operating the way they have since the birth of “procterian” marketing.
They fail to transform their marketing value chain despite significant investments in people or technology.
Digital marketing requires a real paradigm shift, which will be illustrated by Elia with concrete achievements, involving innovative approaches within European and Quebec companies in various sectors.