• Home > Evènements
  • Marketing: welcome to the digital age

    Chargement Évènements

    Navigation Évènement

    18/04/2018 1:30 pm
    Location
    -
    Montréal

    As part of the Montreal Transformation Show, Jean Philippe Poisson will share his analysis of the impacts of digital and data on marketing. He will also give possible keys to a successful transformation.

    The tremendous potential of digital and data brings up an incredible amount of possibilities for marketing but most companies keep operating the way they have since the birth of “procterian” marketing.
    They fail to transform their marketing value chain despite significant investments in people or technology.
    Digital marketing requires a real paradigm shift, which will be illustrated by Elia with concrete achievements, involving innovative approaches within European and Quebec companies in various sectors.

    Détails

    Date :
    April 18
    Heure :
    1:30 pm - 2:30 pm

    Lieu

    Montreal
    Montréal, Canada

    More Events

    14 Sep
    Paris VIEW MORE